Museu Vivo Memória Gráfica

Logo design for Museu Vivo Memória Gráfica (Living Museum Graphic Memory), a place in Belo Horizonte (Brazil) dedicated to the preservation and development of the various arts and techniques related to the world of books. The logo was based on a study on humanist Geoffroy Tory’s recommendations regarding uppercase letters’ proportions, as exposed in Champ Fleury, a work of his from 1529.

Invitation card on letterpress printing